For jewelry makers
Jewelry pricing calculator
Add up what a piece costs you to make, from the findings, wire, beads and stones through to the card it hangs on, your bench time and your overhead. Then see retail and wholesale prices that leave you paid. Free to use, and you don't need an account.
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Pricing
Worked out with Honest Penny on September 2, 2026
What one piece really costs you
$11.94
$119.40 for a batch of 10 pieces, with materials, your time and overhead all counted.
Never sell below $13.69. That is where this piece earns you exactly nothing once fees come out. Every cent under it comes out of your pocket.
Where the money goes
Per batch, before you sell anything.
- Materials
- $45.7138%
- Packaging
- $6.606%
- Your time
- $55.0046%
- Overhead
- $12.0910%
- Total batch cost
- $119.40
Suggested retail
Selling through Etsy
$47.76
- Sale price
- $47.76
- Etsy: 9.5% + $0.45 flat
- − $4.99
- Cost to make one piece
- − $11.94
- You keep, per piece
- $30.83
You keep 64.6% of every sale.
A full batch of 10 pieces brings in $477.60 and leaves you $308.33.
That is $145.33 for every hour you spend on the batch, your $22.00 wage included.
Suggested wholesale
Selling to a shop, by the case
$23.88
- Sale price
- $23.88
- No selling fees
- − $0.00
- Cost to make one piece
- − $11.94
- You keep, per piece
- $11.94
You keep 50% of every sale.
A full batch of 10 pieces brings in $238.80 and leaves you $119.40.
That is $69.76 for every hour you spend on the batch, your $22.00 wage included.
Plain text, ready to paste into a note or a message.
Materials
What you paid for each package, and how much of it a batch uses.
$8.60per batch · $0.86 each
$10.67per batch · $0.27 each
$24.00per batch · $1.60/in
$1.80per batch · $0.09 each
$0.65per batch · $0.03 each
$1.40per batch · $0.14 each
$5.20per batch · $0.52 each
Your batch
This is ten pairs of earrings made in one sitting. Findings are bought by the hundred and used by the one, so enter the pack price and let the division happen here.
These are example figures. A realistic batch to show you the shape of the answer. Change any number and it becomes yours, saved in this browser.
Count only what you can actually sell. Leave out the wonky ones.
Include prep, pouring, cleanup, labelling and photographing. Most makers undercount this badly.
What would you pay someone else to do this? That's your rate, and it isn't zero.
Overhead covers pliers that wear out, the bench block, polishing cloths, tumbler grit and your workspace. Most jewelry makers use 10–15%.
Selling & markup
Where you sell changes what you keep. Fees come off the sale price, not your cost.
6.5% transaction + 3% & $0.25 payment processing + $0.20 listing
The built-in fee rates are US figures, so if you sell elsewhere, check them against your own account and use Custom.
4× cost is the usual handmade markup. It has to cover fees, seconds, samples and the slow months.
Usually 2×, so a shop can double it and still land near your retail price.
Optional, but worth doing. Search your marketplace for pieces like yours and type a typical price. We’ll show what you’d keep at that price, and whether you’re leaving money on the table.
If your materials go up
Suppliers raise prices without asking. Drag this to see what it does to the batch above, before it happens rather than after.
At today’s prices this piece costs $11.94 and keeps 64.6% of every sale. Move the slider to see what a price rise would do.
Nothing here is saved, and the batch above is untouched. Pro answers the same question across every product you have saved, one material at a time. See what Pro adds.
Keep these numbers
Your figures are already saved in this browser. A free account keeps one product properly, with no password to remember.
How to price handmade jewelry
Jewelry has the widest gap between what the materials cost and what the work is worth of any craft on this site. A pair of earrings might hold four dollars of silver and stone and take forty minutes of wire work, filing and finishing. Makers look at the four dollars, price at twelve, and quietly pay themselves about six dollars an hour for skilled work they spent years learning.
The order that fixes it is the same as everywhere else. Total every cost for the batch, divide by the number of finished pieces, then multiply. Your costs are the findings, the wire, the beads or stones, the packaging that makes it a gift rather than a bag, your bench time for the whole session, and an overhead percentage for the pliers, the tumbler, the polishing compound and the space you work in.
Count the time honestly and it changes the number more than any material will. Sitting down, laying out, cutting, forming, filing, tumbling, photographing and carding is one session. Divide that whole session by the pieces that came out of it, not by the minutes you spent on the last one once your hands had warmed up.
Findings are bought by the hundred and used by the one
This is the arithmetic that goes wrong most often in jewelry, and it goes wrong in both directions. A bag of two hundred jump rings for six dollars feels free, so it gets left out entirely. A twenty-two dollar card of sterling ear wires feels expensive, so it gets counted as if the whole card went into one pair.
Neither is right, and the fix is the same for both: enter what you paid for the pack and how many are in it, then say how many go into one piece. Six dollars for two hundred jump rings is three cents each, and two of them is six cents. It is small, and it is not nothing, and once fifteen small things are counted properly they usually add up to a dollar or more per piece.
Precious metal is the exception worth watching. Silver and gold-fill prices move with the market rather than sitting still like a bag of glass beads, so a wire price entered eight months ago is probably wrong now. Re-enter your last invoice rather than the one you remember.
Pricing a one-off against pricing a line
A production line of ten identical pairs and a single commissioned pendant are different products, and pricing them from the same figures underpays the second one badly. The line gets the benefit of setup done once and a rhythm found by the third pair. The one-off carries the whole setup, the thinking, the sourcing of a stone you had to go looking for, and usually a conversation with the buyer that ran to several emails.
Price them as two separate entries. Give the one-off its real hours, including the sourcing and the messages, and a batch size of one. Makers are often shocked by what comes out, and that shock is the useful part: a custom piece genuinely costs several times what a line piece costs, and charging for it is not greed but arithmetic.
Questions makers ask
How much should I charge for handmade jewelry?
Multiply your true cost per piece by four for retail. A pair of sterling earrings with gemstone beads usually costs $9 to $16 to make once your bench time is in, which puts retail somewhere around $36 to $64. Precious metal and larger stones push it well above that. Use the calculator above with your own supplier invoices rather than these averages, because metal prices move.
How do I price jewelry findings that come in big packs?
Enter what you paid for the whole pack and how many are in it, then say how many go into one piece. A $6.50 bag of 200 jump rings is about three cents each, so two per piece is six cents. Doing this for every finding usually adds up to a dollar or more per piece, which is money most makers were leaving out entirely.
Should I charge more for silver than for plated findings?
Yes, and the calculator will tell you by how much rather than making you guess. Swap the material price from plated to sterling and watch the cost per piece and the suggested retail move together. Buyers who want sterling expect to pay for it, and the mistake is quietly absorbing the difference to keep an old price point that no longer covers the metal.
How do I price a custom or commissioned piece?
As its own product with a batch size of one, and with its real hours in it. Include the sourcing, the emails, the sketching and any sample you made, not just the time at the bench. Custom work legitimately costs several times what a production piece costs, and pricing it off your line prices is the most common way a commission ends up losing money.
What hourly rate should a jewelry maker use?
Use what you would have to pay someone with your skills to do the same work, which for wire work, soldering and stone setting is rarely minimum wage. Twenty to thirty dollars an hour is a common starting point for handmade jewelry. If that rate makes your prices look impossible, the answer is usually a bigger batch or a simpler design rather than a smaller rate.
What is a fair wholesale price for handmade jewelry?
Wholesale is typically twice your cost per piece, which leaves a shop room to double it again and land near your retail price. Jewelry wholesale often comes with extra asks such as consignment terms, display cards or a minimum order, so check the per-batch profit in the calculator rather than the per-piece figure before you say yes.
Do I need to count the beads I ruin?
Yes, in your batch size rather than your materials. Only count pieces you can actually sell. If ten pairs go in and one comes out with a kinked wire that goes in the scrap tin, your real batch is nine, and pricing as if it were ten quietly eats the margin on every session.
Is this jewelry pricing calculator free?
Yes. The calculator on this page is completely free, needs no account, no email address and no signup, and does not stop working after a few uses. Your figures stay in your own browser rather than on our servers.
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