You are probably underpricing.
Honest Penny adds up what your handmade goods cost to make, counting materials, your time, overhead and fees, then shows you what to charge so the work pays. Free, and no account needed.
Price your batch- Soy wax
- $1.25
- Fragrance oil
- $1.15
- Wick
- $0.13
- Vessel / jar
- $2.33
- Box and label
- $0.68
- Your 1.5 hours, split 12 ways
- $2.50
- Overhead
- $0.88
Sell it for $35.70 on Etsy and you keep $22.94. Below $10.36, you are paying for the privilege.
Five free calculators
Which do you make?
Every calculator starts you on a real batch. Change any number and the price sheet rewrites itself. Planning a sale? See what a discount does to what you keep.
The four things a spreadsheet forgets
Most handmade pricing goes wrong the same way: the materials get counted and nothing else does. These are the lines that come out of your pay without ever appearing anywhere.
ONE BATCH OF 12
- Wax, fragrance, wicks, jars
- $58.35
- Boxes and labels
- $8.16
- What it cost me
- $66.51
Most pricing stops here
- Your 1.5 hours
- $30.00
- Overhead
- $10.60
- Actually
- $107.11
$8.93 a candle, not $5.54.
Your own hours
Pouring, wrapping, listing, answering messages. Unpaid time is the most common reason a product that looks profitable is not.
The channel's cut
Etsy takes roughly 9.5% plus about 45¢ in flat fees on every sale. Charged on the price, not the profit, so it grows as you raise the price.
Overhead
Rent, power, the molds that wear out, the packaging tape. Small individually, and a real share of every batch together.
What buyers actually pay
Cost-plus can produce a sound number nobody will pay, or leave money on the table. Tell it the market price and it says which.
Pricing guides
All 10 guidesThe questions that come up once the calculator has given you a number.
For candle makers
How to price candles for wholesale
A shop wants to stock your candles and has asked for your wholesale prices. Exciting, and also slightly terrifying if you've never given anyone a wholesale price before. This is how to answer properly, and how to tell an order that grows your business from one that quietly costs you money.
Read the guide
For soap makers
How to price soap for craft fairs
You've got a table booked, a crate of soap, and about four hours to make back the stall fee before you can start actually earning. Here's how to set prices that survive the day, and how to work out afterwards whether it was worth giving up your Saturday.
Read the guide
For soap makers
How to price soap for wholesale
Soap wholesale has a problem candles do not: the bars a shop wants in November have to be poured in September, and they will weigh less by the time they get there. This is how to price for that, and how to keep a cheap bar profitable once the flat costs pile on.
Read the guide
For resin makers
How to price custom resin commissions
Somebody has messaged you asking if you can make something a bit like the one on your grid but in their wedding colors, with their flowers in it, by the eleventh. This is how to put a number on that without discovering in week three that you're working for about six dollars an hour.
Read the guide
Honest Penny Pro
$10 once. Yours forever.
Every calculator above stays free, permanently, and a free account keeps one product. Pro is for pricing a whole catalogue: unlimited saved products, a materials library priced once and used everywhere, a profit dashboard that flags anything running thin, the channel comparison with your own saved selling channels, branded PDF price sheets to hand a buyer, and CSV export.
One payment, not a subscription. There is nothing to cancel later and no card kept on file.
See what Pro adds